Sony Announces New Camera & New Firmware Releases- Perfect for February Photo Opps!

Valentine’s Day is a season of love and acts of kindness, which makes it a great time to hold a fundraiser. Schools and non-profits will be taking advantage of this special day to raise money for their own projects. If you’re a photographer, that can only mean one thing… photo opportunity! And we have the PERFECT camera to fit any type of event on your schedule. Check out how the exciting new addition to Sony’s E-mount mirrorless camera lineup will help take your photography to the next level!

Dance the Night Away

Whether you’re shooting a formal Sweetheart’s Dance, a dress up Daddy-Daughter dance, or a casual Sadie Hawkins event, you’ll be ready to capture all the dance moves with the Sony a6400 from Beachcamera.com. With a fully 180-degree tiltable LCD touch screen, you’ll be able to keep an eye on your images without losing sight of your subjects. The world’s fastest autofocus acquisition of 0.02 seconds guarantees your sharpest images ever! And to make sure you don’t miss any of those awesome dance moves, the a6400 has high-speed shooting at up to 11 fpsiv with AF/AE tracking as well. Or if you prefer to shoot in video mode, you’ll be amazed at the 4Kvi video recording capability.

Have a Heart

Don’t put that new a6400 away after the music ends. February is Heart Month, the perfect time to learn about risks for heart disease and the steps needed to take to avoid it. That means there will be plenty of heart-healthy functions going on to raise awareness and money to help with this cause. Your new Sony a6400 will be the perfect camera to capture the 5k runners as they cross the finish line. Even the fastest moving subjects can be tracked and captured with ease with the high-speed, high-performance tracking AF system that is paired with a new-generation BIONZ X image processing engine. Together, these allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively. In a hurry for this new a6400? Great news! The a6400 will qualify for free 1-day shipping upon receipt from Sony using coupon code BD1DAY!

Already own a Sony? We have some EXCITING news for you!

The new a6400 isn’t the only exciting news coming from Sony right now! If you already have the a9, a7 III, or a7R III, get ready to arm your existing camera with some phenomenal firmware updates!

Sony has announced two major firmware updates for the Sony Alpha a9. The updates add a range of features, including improved tracking in both stills and video, as well as the updated 'Real-time Tracking' mode that lets you specify a subject and it'll prioritize their eye. This is likely to be especially useful in video mode. A real-time Eye AF mode, which will come to the a9, a7 III and a7R III, lets you specify in advance which eye (left, right or closest) you want the camera to focus on. Version 6.0, extends Eye AF to animals on the a9. This will help both wildlife shooters and photographers taking images of their own pets. The a7R III and a7 III will also gain the improved Eye-AF and animal Eye AF, as well as time-lapse capabilities with their updates. So whether you’re looking for a new Sony, like the a6400, or want to update your existing Sony a7 III or a7R III, now’s the perfect time!